Home & Living

Casa Home

5.2xROAS

The Challenge

Casa Home was spending $15k/month on Facebook ads with a 1.1x ROAS — barely breaking even. Their store had a high bounce rate and their ad creative wasn't resonating with their target audience.

Our Approach

  1. 1Store UX audit and complete checkout flow redesign
  2. 2New ad creative strategy with lifestyle photography
  3. 3Rebuilt Facebook campaigns with proper attribution
  4. 4Implemented retargeting funnels for browse and cart abandoners
  5. 5A/B tested landing pages for top-performing ad sets

Results

5.2xReturn on ad spend (from 1.1x)
34%Bounce rate reduction
2.8%Conversion rate (from 1.1%)
180%Revenue increase

“They took our ad spend from burning cash to printing money. Our ROAS went from barely breaking even to 5.2x.”

Elena Vasquez
Co-founder, Casa Home

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