All case studiesCase 02 · 2025–26

Shopify commerce × exhibition product design

BlankInspiration

Kaku built Blank’s live Shopify store for configurable canvas, then produced a separate exhibition-platform design for artists, originals, and print drops. The store is live. The exhibition design remains unapproved and has not been developed.

Connected workstreams
2
Current status
Built + designed
Discipline
Shopify Commerce · Exhibition Product Design
Status
Storefront built & live · exhibition design produced, not approved or developed
Contribution
Shopify storefront development · Product configurator and cart UX · Product presentation on desktop and mobile · Exhibition concept and page structure · Responsive UI and design system · Final Figma pages

00 / Project brief

One store to buy the canvas. One platform to collect the art.

The canvas store needed to make construction, frame, and 27 sizes easy to compare, then carry the exact selection into the cart. The exhibition project had a different job: help collectors understand artists, releases, originals, prints, and availability. One is live; the other exists as an unapproved design direction.

  1. 01

    Rebuilt the product flow so the choices and price stayed together

  2. 02

    Added a clear request route for custom sizes

  3. 03

    Carried the exact configuration into the cart

  4. 04

    Designed the exhibition platform around artists, timed releases, originals, and prints

Blank / two parts of the same brand

The store is live. The exhibition is designed.

A / Storefront · Built and liveConfigured Blank Inspiration US canvas product page
B / Exhibition · Design completeBlank Exhibition desktop platform home design
Current delivery

What is live, and what is designed.

The storefront is in production. The exhibition platform is complete in Figma and has not been developed.

Shopify storefrontStatus · 01
Live
Artists can configure a standard canvas and check the same choices in the cart
Standard sizesDelivered · 02
27
Most orders can stay self-serve instead of starting with an inquiry
Size requestDelivered · 03
Custom
Unusual dimensions have a clear route without leaving the product page
Exhibition page typesDelivered · 04
11
The planned pages take collectors from finding an artist through originals, prints, and the archive
A
Built and live

The live storefront

Customers can choose the canvas, frame, and size, see the price, and confirm the same details in the cart.

A01

A01 · Product configuration

Put every choice in a clear order

Customers choose the canvas construction, frame, and size in one sequence. The price updates beside the purchase button, so they can see exactly what they are buying before adding it to the cart.

On mobile, the same choices remain visible instead of being buried in a dropdown. The next action stays close to the current selection.

  • Construction, frame, and size in one order
  • Twenty-seven standard sizes that are easy to compare
  • The current price beside the purchase action
Fig A01Product page · Configured
DesktopConfigured Blank Inspiration US canvas product page on desktop
MobileConfigured Blank Inspiration US canvas product page on mobile
Product page · the current choices and price stay together on desktop and mobile.
A02

A02 · Range and exceptions

Cover the common sizes, then give custom work a clear route

Most orders fit one of the 27 standard sizes, so those stay easy to scan and compare. Customers who need something else can open a custom request without leaving the product page.

They can enter the dimensions, contact details, and a note instead of guessing at a close-enough size or abandoning the order.

  • Twenty-seven standard sizes for self-serve orders
  • The current product and price stay visible
  • A request form for dimensions outside the range
Fig A02AProduct page · Size range
Desktop size rangeBlank Inspiration US product page showing the full standard canvas size range
Mobile PDP topBlank Inspiration US configurable canvas product page on mobile
Product page · standard sizes stay easy to scan and compare.
Fig A02BProduct page · Custom request
Blank Inspiration US custom-size request modal over the configured product page
Product page · custom dimensions can be requested without starting over.
A03

A03 · Finished work

Show artists what the finished piece can look like

The product page explains what to order. The homepage shows why it is worth ordering. Finished artwork, customer examples, and reviews make the material and framing easier to judge before buying.

This moves the conversation from canvas specifications to the result the customer wants: a finished piece that is ready to hang, show, or sell.

Fig A03AHomepage · Customer work
Blank Inspiration US customer gallery showing three finished artworks in use
Homepage · finished customer work makes the product easier to judge.
Fig A03BHomepage · Brand story
Blank Inspiration US homepage story section explaining the ready-to-hang canvas proposition
Homepage · the construction is explained through the finished result.
Fig A03CHomepage · Review
Blank Inspiration US customer review and product proof section
Homepage · a customer review answers the last doubts around material and framing.
Blank Inspiration US populated cart drawer with configured canvas details and subtotal
A04

A04 · Cart completion

Repeat the exact order in the cart

After add to cart, the drawer repeats the construction, frame, size, quantity, and price. Customers can check the order without going back to the product page.

That matters because size changes the price. The cart gives them one last clear check before checkout.

B
Design complete · not developed

The exhibition platform

A separate platform for discovering artists, following timed releases, and choosing between an original, a print, or an inquiry.

Blank Exhibition desktop and mobile production pages arranged in Figma
Exhibition pages / desktop and mobilePan the board to see all 11 page types
B01

B01 · Existing reference

The old gallery was a blog. The new project needed a clear path for collectors

Blank’s existing exhibition content was a simple Shopify blog: artwork cards, dates, and individual stories. It documented past work, but it did not support releases or buying decisions.

Kaku designed a separate platform around artists, timed drops, originals, prints, inquiries, and an archive. It is complete in Figma and has not been developed.

Fig B01Existing store · Reference state
DesktopCurrent Blank Inspiration gallery archive on desktop
MobileCurrent Blank Inspiration gallery archive on mobile
Existing Shopify blog · useful as an archive, but not built for releases or buying.
B02

B02 · Platform model

Organize the work around releases, not an endless feed

Each exhibition becomes a timed drop with a fixed group of works. Collectors can see availability, edition details, artist context, and sold-out status before deciding between an original, a print, or an inquiry.

This gives each release a beginning and an end, and makes scarcity understandable without making people hunt through the site.

  • A clear opening and closing point for each release
  • Availability and edition details beside the work
  • Direct paths to an original, print, or inquiry
Fig B02Exhibition index · desktop
Full Blank Exhibition index design with timed drop, artwork grid, proof, and signup
Exhibition index · a timed release, available work, artist context, and the next action in one page.Scroll inside the image to see the full page.
B03

B03 · Page consistency

Use the same buying cues on every page

Artist, artwork, archive, collector, and print pages use the same order for availability, edition details, price, and next action. Once a collector understands one page, the rest behave as expected.

Desktop and mobile were designed separately enough to keep that order clear. Development gets defined content, controls, and purchase paths instead of a desktop file squeezed into a phone.

Fig B03ADesktop home
Blank Exhibition homepage opening on desktop
Desktop home · the current drop and available work lead the page.
Fig B03BMobile home
Full Blank Exhibition homepage design on mobile
Mobile home · the same release is reordered for a smaller screen.Scroll inside the image to see the full page.
Current status

What is live now.

The Shopify storefront is live, and the canvas purchase flow shown here is implemented. The exhibition platform is a Figma design direction that was not approved and has not been developed. Kaku does not have an approved analytics comparison for either project, so this case study stays with the work and its current status.

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