Subcontracted Shopify Development · Two Launches
Trophy Daughter × Colorful Socks
Shopify development delivered for two brands belonging to the same end client while Kaku’s founder was subcontracted through another agency. The stores use separate campaign and merchandising treatments while keeping the buying path straightforward.
- Delivered
- 2
- What shipped
- Shopify stores launched for one client
- Discipline
- Subcontracted Shopify Development · Two Launches
- Status
- Subcontracted development · live storefronts
- Contribution
- Shopify theme development · Merchandising sections · Desktop and mobile build · Launch support
00 / Project brief
What needed to change
The two brands belonged to the same client, but they could not feel like versions of the same store. Trophy Daughter needed intimacy and restraint. Colorful Socks needed energy and range. Both still had to make browsing, product choice, and cart clear on desktop and mobile.
- 01
Built the supplied design and product presentation for each brand
- 02
Reused Shopify sections where it saved time without flattening the two brand treatments
- 03
Built collections, product pages, search, and cart behavior
- 04
Adjusted navigation and product browsing for smaller screens
Two stores, both live.
Each store has its own brand voice and the same straightforward path from browsing to cart.
- Status01
- 2
- Live storefronts
- Both brands launched for the same client
- Delivered02
- Separate
- Brand direction
- Each store has its own pace, page order, and product presentation
- Delivered03
- Clear
- Buying path
- Products stay easy to find, choose, and carry into the cart
A01 · Shared brief
Reuse the useful parts, not the look
Both stores needed the same basic path: find a product, understand it, choose an option, and check out. Kaku reused the Shopify work that helped with that instead of rebuilding it twice.
The presentation stayed separate. Trophy Daughter is softer and campaign-led. Colorful Socks is brighter and built around browsing the range. The client got two stores, not one template with different colors.
B01 · Trophy Daughter
Let the campaign lead, then get out of the way
Trophy Daughter is built around portraits, soft color, and expressive type. Kaku kept the product pages quieter so customers could move from the campaign to size, price, and add to cart without a change of tone.
The cart confirms the item and total, then adds a small set of relevant recommendations. It keeps selling without crowding the decision.
- Size choice next to add to cart
- Quick add without leaving the collection
- Recommendations kept secondary to the chosen item
C01 · Colorful Socks
Make browsing lively without making buying harder
Colorful Socks can carry more color, type, and product density because the product is quick to understand. Kaku used that energy to make the range more enjoyable to browse while keeping fit, price, and add to cart easy to find.
The cart shows the chosen pair, order total, free-shipping progress, and a short set of complementary products. Customers can keep building the order without losing track of what they already picked.
- Collections that make a larger range easier to browse
- Product galleries built for mouse and touch
- Free-shipping progress and complementary products in the cart
What is live now.
Both stores are live. Kaku did this work as a subcontractor rather than directly for the client. Revenue and conversion figures are not included because they were not provided.
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+83.5%total sales between matched 28-day periodsHave a similar problem?
Show Csaba where the sale is getting stuck.
Csaba will look at the store, the offer, and the numbers, then tell you what he would change first.